Kronenbourg
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‘CAN’TONA

Unmistakably French with a depth of character and passionate pride, Eric Cantona embodies the Kronenbourg brand.


When they wanted to create limited edition packaging, who better to hero on it?

Kronenbourg
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In 2016, our design was built around quirky football rituals performed by the fans to bring on victory for their team – in this case, Cantona’s ‘popped collar’ trademark. This pack delivered a 13% on-trade volume growth and £16million increased income, a success we’ve built upon year on year.

Kronenbourg Eric Cantona box design
Kronenbourg Eric Cantona Graphic Illustration
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“The limited edition Cantona pack was a huge success story and returned Kronenbourg to penetration growth. BrandMe managed to convey our pride and passion, delivering a brilliant design solution despite a very tight timescale.”

“The limited edition Cantona pack was a huge success story and returned Kronenbourg
to penetration growth. BrandMe managed to convey our pride and passion, delivering a
brilliant design solution despite a very tight timescale.”

Ifeoma Dozie

Heineken

Kronenbourg Cantona Can Design
Eric Cantona Portrait Illustration
Kronenbourg Cantona multi pack packaging design
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