Lucozade Flavours - BrandMe
Slider

REDESIGNING AN ENERGY ICON

The UK’s favourite energy brand for over 90 years, Lucozade Energy, challenged us to bring coherence across its five flavour variants and create a contemporary packaging design.

We built a clear system that re-establishes the iconic status of the brand’s most recognised asset, the vertical logo, allowing future range extensions and limited edition designs.

An intricate shard pattern shines through a burst of colour that emanates out of the Lucozade arrow, while the vibrancy unifies the range. This enables on-shelf standout and enhances the taste and energy credentials that consumers know and love.

Lucozade Flavours - BrandMe
Lucozade Flavours - BrandMe
Lucozade Flavours - BrandMe
Slider
Lucozade Flavours - BrandMe
Slider

WE KNOW FROM RESEARCH THAT CONSUMERS REALLY LIKE OUR REFRESHED LUCOZADE ENERGY PACKS, WHICH THEY BELIEVE ARE MUCH MORE MODERN, AND THAT THIS EYE-CATCHING NEW DESIGN WILL DRIVE FURTHER INTEREST IN THE RANGE, WHICH IS ALREADY GROWING AT 32.7% YEAR ON YEAR”

BRIDGET HIRST

Lucozade Energy Brand Manager, Lucozade Ribena Suntory UK

Lucozade Flavours - BrandMe
Slider
Lucozade Flavours - BrandMe
Lucozade Flavours - BrandMe
Lucozade Flavours - BrandMe
Slider
Lucozade Flavours - BrandMe
Kronenbourg Cantona Can Design
Kronenbourg Cantona Can Design
Lucozade Flavours - BrandMe
Kronenbourg Cantona Can Design
Kronenbourg Cantona Can Design
Lucozade Flavours - BrandMe
Kronenbourg Cantona Can Design
Kronenbourg Cantona Can Design
Slider
Lucozade Zero - BrandMe

MAKING ZERO THE HERO

When the world zigs, zag. That was our motto when we collaborated with Lucozade on the launch of their new zero calories variant. In a busy category saturated with blues and silvers, we disrupted the norm with a dramatic purple design.

The new pack did more than stand out – it jumped off the shelf, achieving £35million of sales in the first 18 months. Our client was delighted: “the product launch smashed their sales objectives and is continuing to grow”.

Lucozade Zero - BrandMe
Lucozade Zero - BrandMe
Slider

WHY NOT ALSO CHECK OUT

Slider