Lucozade Flavours
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REDESIGNING AN ENERGY ICON

The UK’s favourite energy brand for over 90 years, Lucozade Energy, challenged us to bring coherence across its five flavour variants and create a contemporary packaging design.

We built a clear system that re-establishes the iconic status of the brand’s most recognised asset, the vertical logo, allowing future range extensions and limited edition designs.

An intricate shard pattern shines through a burst of colour that emanates out of the Lucozade arrow, while the vibrancy unifies the range. This enables on-shelf standout and enhances the taste and energy credentials that consumers know and love.

Kronenbourg Cantona Can Design
Kronenbourg Cantona Can Design
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Kronenbourg Cantona Can Design
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WE KNOW FROM RESEARCH THAT CONSUMERS REALLY LIKE OUR REFRESHED LUCOZADE ENERGY PACKS, WHICH THEY BELIEVE ARE MUCH MORE MODERN, AND THAT THIS EYE-CATCHING NEW DESIGN WILL DRIVE FURTHER INTEREST IN THE RANGE, WHICH IS ALREADY GROWING AT 32.7% YEAR ON YEAR”

BRIDGET HIRST

Lucozade Energy Brand Manager, Lucozade Ribena Suntory UK

Kronenbourg Cantona Can Design
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Kronenbourg Cantona Can Design
Kronenbourg Cantona Can Design
Kronenbourg Cantona Can Design
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Kronenbourg Cantona Can Design
Kronenbourg Cantona Can Design
Kronenbourg Cantona Can Design
Kronenbourg Cantona Can Design
Kronenbourg Cantona Can Design
Kronenbourg Cantona Can Design
Kronenbourg Cantona Can Design
Kronenbourg Cantona Can Design
Kronenbourg Cantona Can Design
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MAKING ZERO THE HERO

When the world zigs, zag. That was our motto when we collaborated with Lucozade on the launch of their new zero calories variant. In a busy category saturated with blues and silvers, we disrupted the norm with a dramatic purple design.

The new pack did more than stand out – it jumped off the shelf, achieving £35million of sales in the first 18 months. Our client was delighted: “the product launch smashed their sales objectives and is continuing to grow”.

Kronenbourg Cantona Can Design
Kronenbourg Cantona Can Design
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WHY NOT ALSO CHECK OUT

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