RIbena
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JUICY, FRUITY GOODNESS

Untouched for nearly 15 years, Ribena needed major new branding and packaging design to help it appeal to a key new audience – the pre-family young adult. Our task? To protect their brand equity and get across the much loved “ribenary feeling” and juiciness of flavour.

RIbena
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We added a new droplet logo device to reinforce the juicy message and build the brand consistency across all formats. In research, the new packs instantly connected with consumers.

RIbena
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“The brilliant new designs... reflect the fun and playful qualities of Ribena and bring the portfolio together for greater on-shelf standout.”

“The brilliant new designs... reflect the fun and playful qualities of Ribena and
bring the portfolio together for greater on-shelf standout.”

Emmeline Purcell

Lucozade Ribena Suntory

Ribena Minis multi pack design
Ribena pencil drawings image
Ribena 3D bottle model
Ribena Minis packing designs
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WHY NOT ALSO CHECK OUT

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