Sainsbury's Taste the Difference
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CREATING A £1BILLION BRAND

We first created the Taste the Difference brand for Sainsbury’s in 1999, have redesigned since and still maintain it today. Now a key part of their core brand, it can be seen across 14 different categories and over 1,800 products.

Sainsbury's Taste the Difference after re-design
Sainsbury's Taste the Difference ready meal packaging
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Our long-standing knowledge of the Taste the Difference brand helps us to constantly evolve its appearance, and its flexibility allows us to apply it across big ranges and seasonal events.

Sainsbury's Taste the Difference Granola & Muesli Packaging
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Sainsbury's Taste the Difference Tea & Infusion Packaging
Sainsbury's Taste the Difference Tea & Infusion Packaging
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“In 1999 it was our task to create the definition of Sainsbury’s premium, and it has been our pleasure to evolve it over the years. Our development has been informed by current trends and insights so that Taste the Difference today is still the iconic brand that launched nearly twenty years ago.”

Coulter Patton

Associate Director, BrandMe

Sainsbury's Taste the Difference
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WHY NOT ALSO CHECK OUT

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