START!
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A FRESH START!

When things get a bit stale, a fresh start can make all the difference. And that’s exactly what we did for the Swedish granola brand, Start. First launched in 1974, the brand had lost its way and was seen as old-fashioned and a bit unhealthy.

When things get a bit stale, a fresh start can make all the difference. And that’s
exactly what we did for the Swedish granola brand, Start. First launched in 1974, the
brand had lost its way and was seen as old-fashioned and a bit unhealthy.

START!
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We harnessed all its strengths - the brand’s Järna provenance, its generous character and naturally delicious credentials – and created a fresh, vibrant look in tune with modern Swedish lifestyle.

We harnessed all its strengths - the brand’s Järna provenance, its generous
character and naturally delicious credentials – and created a fresh, vibrant
look in tune with modern Swedish lifestyle.

START! Illustration
START! Illustration
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START!
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