A STRONG FINNISH
It takes courage to re-invent an original but, with the rise of new artisan brands, Finn Crisp challenged us to update their brand positioning and pack design to extend the brand’s appeal across diverse consumer profiles, occasions and international markets. The new design would enhance range differentiation and provide a platform for future innovation.
Recognising Finland’s unique culture and landscape alongside Finn Crisp’s long baking tradition, we created an identity encapsulating both ubiquitous silver birch and baking craft. Retaining the quintessential red, the new brand architecture helps to distinguish each range under the Finn Crisp umbrella while enticing food shots by a well-known Finnish photographer further add to its foodie appeal.
Finn Crisp is a brand on a journey and BrandMe has helped us to modernise our portfolio and created a whole new range to target a more urban and younger consumer. We are super happy with their creativity, highly strategic skills and their high quality delivery. One of BrandMe's strengths is to dig into global competition and make us stand out from the crowd. I look forward to pursuing our long-term collaboration.
Stephanie Johansson
Brand & Portfolio Manager, Finn Crisp
