A STRONG FINNISH
It takes courage to re-invent an original but with new artisan brands snapping at their heels, Finn Crisp challenged us to give their brand a refresh. We realised what made them unique was their proud Finnish heritage.
It takes courage to re-invent an original but, with the rise of new artisan brands, Finn Crisp challenged us to update their brand positioning and pack design to extend the brand’s appeal across diverse consumer profiles, occasions and international markets. The new design would enhance range differentiation and provide a platform for future innovation.
We developed a striking woodland theme and upped the pack appeal with gorgeous food photography and recipe ideas, which were shot in Helsinki by a well-known Finnish photographer.
The result? A big impact on the shelf and in sales.
Recognising Finland’s unique culture and landscape alongside Finn Crisp’s long baking tradition, we created an identity encapsulating both ubiquitous silver birch and baking craft. Retaining the quintessential red, the new brand architecture helps to distinguish each range under the Finn Crisp umbrella while enticing food shots by a well-known Finnish photographer further add to its foodie appeal.
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