FLEXITARIAN FLOURISH
With a product range growing almost as fast as the popularity of alternative diets, GoGreen asked us to create an accessible, inclusive and passionate brand design that would resonate with their health-conscious consumers and help them back on top.
With a product range growing as fast as the popularity of alternative diets, Sweden’s leading vegan brand, GoGreen, invited us to help transform their brand from niche to mainstream. We worked on their repositioning, portfolio strategy, brand architecture and design to create an image that would resonate with health-conscious consumers reflecting their sense of adventure and passion for food.
We created a dynamic identity and robust brand architecture that works seamlessly across their large, growing range. This vibrant new look boosts their brand presence and makes going green an even easier decision.
