ENERGY WITH TASTE
For over 60 years Lucozade Energy has been one of the UK’s favourite energy drinks! Lucozade challenged BrandMe to create a contemporary pack that evolves and reinstates the iconic status, specifically for the flavours range.
The new pack design across the five flavours reinforces Lucozade Energy’s core equities - taste and energy – and uses a shard pattern in a burst of colour, that emanates out of the iconic Lucozade arrow. The design brings a new sense of energy and relevancy to this iconic brand, expanding its appeal amongst consumers across UK & Ireland.
BrandMe amplified Lucozade Energy’s most recognised equity, the vertical logo, and focused on modernisation.
WE KNOW FROM RESEARCH THAT CONSUMERS REALLY LIKE THE REFRESHED LUCOZADE ENERGY PACKS, WHICH THEY BELIEVE ARE MUCH MORE MODERN. THIS EYE-CATCHING NEW PACKAGING WILL DRIVE FURTHER INTEREST IN THE RANGE FROM SHOPPERS AND DRIVE SALES FOR RETAILERS,”
Lucozade Energy Brand Manager, Lucozade Ribena Suntory UK
MAKING ZERO HERO
When the world zigs, zag. That was our motto when we collaborated with Lucozade on the launch of their new zero calorie recipe. In a busy category saturated with blues and silvers, we disrupted the norm with a dramatic purple design.
The new pack did more than stand out – it jumped off the shelf, achieving £35million of sales in the first 18 months. Our client was delighted: “the product launch smashed our sales objectives and is continuing to grow”.
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