MashUp - BrandMe
MashUp - BrandMe
TTD 2019 - copy
TTD 2019 - copy
previous arrow
next arrow
MashUp - DESKTOP

MASHUP THE NORM

Inspired by the clash and collide of the seemingly unfamiliar and distinctly different, we designed MashUp to shake up drinking habits and challenge the norms within the drinks category.

Our brand creation brief was to position and design a new drink brand targeting teens and young adults who are looking for low-calorie, great-tasting refreshment. Our remit included innovation platforms, naming, concept creation, storytelling, graphic and structural bottle design, as well as off-pack communications.

As a refreshing blend of pure water, fruit and natural ingredients, MashUp appeals to those with a thirst for uncomplicated, Insta-worthy drinks and for more diverse, unique and foodie experiences.

MashUp - BrandMe
Slide 1
MashUp - BrandMe
TESTIMO

IT HAS BEEN VERY INSPIRING WORKING WITH BRANDME ON THE MASHUPLAUNCH. BRANDME HAS CREATED A UNIQUE, YOUNG AND URBAN DESIGNTHAT REALLY STANDS OUT ON THE SHELVES, GIVING GREAT IMPACT.

ZENIA JUUL

Global Brand Manager, MashUp

Slide 1
MashUp - BrandMe
WHY NOT ALSO CHECK OUT

WHY NOT ALSO CHECK OUT