Novelle Redesign - BrandMe
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REBRANDING A TRUSTED LEADER

Atria is Finland’s most known food brand, it has existed for over 100 years and their logo had been in place for almost 30 years. We crafted their new brand identity and packaging to reflect their warm, generous and ethical values and bring clarity to a large range of product families, across a portfolio of over 1000 skus.

Working closely with Atria, we refined the brand personality and brought it to life whilst rationalising the whole portfolio, hierarchy of communication and messaging, defining the distinct role, positioning and personality of each family.

The new pack design is crafted to feel more natural, authentically Finnish and welcoming.
It reflects the care of a brand dedicated to the highest farming and animal welfare standards, and the undeniable care that Atria has for the Finnish environment. The refreshed identity also gives the Atria logo greater on-pack presence and mirrors the close community of family farms they have proudly worked with since 1903.

Atria Redesign - BrandMe
Novelle Redesign - BrandMe
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Novelle Redesign - BrandMe
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WE CHOSE BRANDME AMONGST SEVERAL DESIGN AGENCIES, DUE TO THEIR STRATEGIC APPROACH AND THOROUGH UNDERSTANDING OF BRAND BUILDING THROUGH DESIGN. THE WHOLE BRANDME TEAM HAS MANAGED THE PROJECT PROFESSIONALLY AND IMPRESSED US WITH THEIR ABILITY TO INCORPORATE THE SEVERAL RESEARCH RESULTS INTO TOP NOTCH DESIGNS WITHIN TIGHT DEADLINES.

NANNA JÄRVINEN

Atria VP Brand Marketing, Atria

Novelle Redesign - BrandMe
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Atria Redesign - BrandMe
Novelle Redesign - BrandMe
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