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PURITY BOTTLED

An established Finnish icon, Novelle can boast some of the purest water in the world. It has become a lifestyle staple of Finnish lives, bringing refreshment to the nation.

Our brief was a full refresh the brand, communicating its purity, refreshment cues and Finnish provenance whilst dialling up the personality. We wanted to create a truly ownable look that pulls it apart from other water brands and strengthens the brand’s premium appeal.

A new bespoke and more ownable bottle was our first step in building a more unique brand presence designed around conveying Novelle’s positioning as a pure and natural icon of Finland.

A logo refresh and new brand architecture followed, focussing on refreshment, taste and help enhance flavour communication.

Atria Redesign - BrandMe
SO Organic Redesign - BrandMe
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WE CHOSE BRANDME AMONGST SEVERAL DESIGN AGENCIES, DUE TO THEIR STRATEGIC APPROACH AND THOROUGH UNDERSTANDING OF BRAND BUILDING THROUGH DESIGN. THE WHOLE BRANDME TEAM HAS MANAGED THE PROJECT PROFESSIONALLY AND IMPRESSED US WITH THEIR ABILITY TO INCORPORATE THE SEVERAL RESEARCH RESULTS INTO TOP NOTCH DESIGNS WITHIN TIGHT DEADLINES.

NANNA JÄRVINEN

Atria VP Brand Marketing, Atria

SO Organic Redesign - BrandMe
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