CREATING A £1BILLION BRAND
We first created the Taste the Difference brand for Sainsbury’s in 1999, have redesigned since and still maintain it today. Now a key part of their core brand, it can be seen across 14 different categories and over 1,800 products.
Our long-standing knowledge of the Taste the Difference brand helps us to constantly evolve its appearance, and its flexibility allows us to apply it across big ranges and seasonal events.
“In 1999 it was our task to create the definition of Sainsbury’s premium, and it has been our pleasure to evolve it over the years. Our development has been informed by current trends and insights so that Taste the Difference today is still the iconic brand that launched nearly twenty years ago.”
Associate Director, BrandMe
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